Marketing Strategy Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Strategy - Research Paper Example It takes less time to prepare ice cream this way. Therefore many customers can be served fresh ice-cream as soon as they order it. This also gives the customer confidence that they get a freshly made product in just a matter of seconds (Barry 23). Kids will also love the experience of watching their ice cream freeze in front of their eyes. Liquid nitrogen is safe in gaseous form and is not harmful in any way even if it gets in contact with the customer during preparation of their ice cream (Robin 31). My primary target is the millions or even billions of ice cream lovers not only in the nation but globally. With such an innovative idea, I am hopeful that it can expand worldwide and that the ice cream experience can be changed globally (Barry 29). I would like to think that most of my target customers would be children but ice ream lovers are not biased by any factor such as age. Hence for the teenagers and adults, they apply to my target group for frozen ice cream (Robin 36). My key competitors are ice cream makers that are in existence particularly the large manufacturing companies that are in existence today. My product is advantageous with the fact that it is creamier and has less of preservatives. However, I lack the advantage of capital to roll out my idea (Stuart 35). This is especially so when I consider the fact that I do not have a retail store to roll out the business. Also I do not have enough cash to advertise. My competitors also have a well established brand name such that I become a tiny threat to their market share (Stuart 41). Compared to my competitors too, I face the challenge of sales and marketing. This requires capital, time and resources and as of now, I have neither the time, capital nor resources to carry out huge campaigns on my product. Even though I am a small threat to the big competitors, I have the